Digital Product Leader
I build digital platforms and AI-powered products — for the people using them, and the teams shipping them.
Today, I lead initiatives across a shared mobile SDK used by multiple consumer apps, enabling AI-powered workflows and product capabilities that power digital servicing experiences across millions of customer interactions.
On the side, I build to learn. AI-powered workflows, agentic AI orchestration, digital platforms, and tools I wished existed — each project a way to test ideas about where products and the platforms behind them are going next.
Taking products from 0→1 — napkin idea to working product, designed and built on my own.
"Your complete financial picture."
Native iOS net worth tracker. Aggregates 13 account types — checking, retirement, stocks, crypto, real estate, mortgages, student loans — into one Wealth Health Score. Live pricing for stocks and crypto via PriceService. Real estate AVM via Rentcast. Firebase + Keychain persistence with Sign in with Apple.
"What if your bank actually understood you?"
Personal finance assistant with an LLM advisor at its center. Transaction categorization, spend trend analysis, and conversational guidance ("why did I overspend in May?"). Built to prove a thesis: AI as a layer on top of dumb account data is the next consumer banking primitive.
"A portfolio dashboard built for me — now a product."
Personal investing dashboard with portfolio analytics, real-time pricing, and category breakdowns. Started as a spreadsheet, became a real product. Designed to be the dashboard I always wanted but couldn't buy off the shelf.
"Knowledge before you hit the trail."
Crowd-sourced trail safety app — runners and hikers contribute real-time conditions, incident reports, and ratings. Solves the gap between "looks fine on the map" and "is this trail actually safe right now." Map-first UX with location-aware filters.
"A weekend project that became a real game."
Hand-built indie mobile game with progressive levels, custom mechanics, and a ratings system. Took it from concept sketch to App Store, learning Unity and ship discipline along the way. The kind of project that teaches you everything a slide deck can't.
Customer-facing features shipped across consumer fintech mobile apps. The first two are platform-level — built once at SDK level and reused across product surfaces.
Reusable SDK component that lets users follow a new card through the mail-delivery lifecycle — from issuance to in-hand — without ever leaving the app.
Reusable SDK component that visualizes card spending by category through an interactive donut chart.
Launched a first-of-its-kind live-chat servicing channel — a virtual agent inside iMessage that handles common account issues, with seamless escalation to a live typing agent.
Activate a new plastic card inside the app — no calling the number on the back.
One-tap access to purchase maps, merchant info, and direct calling — right from the transaction row.
Surfaced point and dollar balances on the account dashboard — no more hunting for what you've earned.
Self-service authorized-user management — add or remove card holders without calling customer service.
marcus@marcushackney.com